Tras sus inicios como un “spin off” de la serie Rayman, Rabbids se convirtió en un ente enteramente distinto e independiente a Rayman. Rabbids ya cuentan con su serie animada de televisión, así que una película era solo cuestión de tiempo, y estará a cargo de Ubisoft Motion Pictures y Sony/Columbia Pictures.
Sobre la franquicia Hannah Minghella menciona, “Hay una cualidad infecciosa en los Rabbids. Su felicidad simple y su absurdo y anárquico comportamiento inadvertidamente causan que uno vea al mundo de una nueva forma. No hay fin a la comedia y caos que causaran cuando invadan los cines.
Confiemos en que no correrá la misma suerte de The Lego Movie y no solo llegue doblada al país.
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Ubisoft® And Sony Pictures Bringing
Rabbids To The Big Screen
LOS ANGELES — February 10, 2014 — Today, Ubisoft and Sony Pictures
Entertainment announced that the studios are partnering to develop a full-length feature
film based on the Rabbids, the irreverent, wacky characters from the popular TV series
and videogames.
Jean-Julien Baronnet, Executive Director, Ubisoft Motion Pictures, and Hannah Minghella,
president of Production for Columbia Pictures, offered comment on the deal:
“Sony Pictures has tremendous experience developing hybrid live-action-and-animated
blockbusters for audiences around the world, which makes them a natural fit for what we
want to achieve with a Rabbids film,” said Baronnet. “This deal deepens our partnership
with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to
new audiences while still maintaining the brands’ creative integrity.”
Minghella added, “There is an infectious quality to the Rabbids. Their simple joy and
absurd, anarchic behavior inadvertently causes you to look at the world afresh. There’s
no end to the comedy and chaos they will cause when they invade our theaters.”
Recently, the Rabbids took over the small screen, thanks to partnerships between Ubisoft
Motion Pictures, Nickelodeon and France Televisions. The hit show, titled “Rabbids
Invasion,” has been seen more than 165 million times in five months; more than two
million viewers on average tune into each episode in the U.S.
The Rabbids got their start as the crazy, loveable villains in Ubisoft’s Rayman videogames
and have since branched into comic books, collectibles, merchandise, mobile games,
television and more. The latest example, The Rabbids Time Machine attraction at France’s
second-biggest theme park Futuroscope, drew big crowds and rave reviews on its
opening weekend and showcases Ubisoft Motion Pictures’ ability to successfully develop
Ubisoft’s brands in new mediums.
he project will be overseen at Ubisoft by Ubisoft Motion Pictures and the group will
actively participate in the film’s production. Minghella and Jonathan Kadin will oversee for
Sony Pictures.
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